Rumors about influencers’ income are one of the most discussed themes nowadays, so no wonder that the profession has become attractive and trendy today.
It is believed, however, that the influencers’ market is already overcrowded with content creators of all ranks, hence the question arises: how to become popular in the new environment? How to build relationships with advertisers? Why do companies choose the same influencers? To all these questions we’ll try to answer in this article.
Statistics
Who is the influencer?
How it started
How to become a successful influencer?
If you are determined to take up blogging as a full-time job, get ready for a thorny path, because to become an influencer with a loyal audience, you need to cover many aspects.
1. Find your niche
Build and maintain your brand. In particular, identify yourself. Who are you: travel blogger, dog lover, fashion personality, lifestyle or food blogger, body-positive, or movie fan? Pick a couple of things, characteristics that set you apart from others. Some kind of personal shtick. For instance, there are a lot of dog lovers, but you have to find something to stand out. Perhaps you are a zoo psychologist or you are traveling with a dog in a car to non-trivial places. Just try to find your charm.
2. The visual design of the profile
As the saying states “You won’t get a second chance to make a first impression”. The visual of your blog is very important. This includes your profile photo and information on your profile header or disclosure about your blog. So, make it clear who you are and what your blog is about. For this, use your photo as a profile photo, because this is the first thing that followers see. Moreover, we advise not to change the avatar too often. This helps to be recognizable for followers, so they can easily see whose content is being posted.
3. Make your followers trust you
One of the fundamental principles vital in the way of becoming an influencer is that your followers should trust you. Be honest, open, and sincere on your profile. Be communicable with your audience. It takes a lot of work to build trust with your audience. Get ready to devote a lot of time and energy to your social media account, carefully select content and posts. Gather a high-quality, even small, but loyal audience, always ready to follow you and your ideas.
4. Post content regularly
5. Be creative
6. Be tech-savvy
Have a technical base. To become an influencer and captivate users with good visual content, you need to invest in a camera or a brand new smartphone. Buy a smartphone with a good camera, light and photo equipment. In the first stages, it is better to follow the courses on mobile videography/ photography to learn the secrets of mobile videography or the basic principles of competent composition and other nuances.
7. Choose ads carefully
Congrats! Your profile gets advertisers’ attention and the first offers. Now what? The first thing you should remember is do not betray yourself and your audience with inappropriate ads. Collaborate only with those profiles/companies that fit the image you’re your audience will like. For example, if you are a childfree person with two cats and extraordinary taste, hardly baby games advertising will be adequately received by your fan club.
8. Ads vs Non-ad content
9. Good business reputation
• Does the influencer disrupt deadlines;
• Is the influencer active in discussions and brainstorming;
• Is the influencer ready to include the communication that the brand wants in the advertisement?
These are three main factors that shape the attitude of the market towards each influencer. If you have a good relationship with the brand’s managers and the communication is effective, then the brand will most likely turn to the influencer again. And the good word of mouth will spread across the market about the author because managers can change companies and make recommendations.10. Be a marketer
Summing up
Being an influencer means having an impact on people who follow you. Anybody can be an influencer, any person whose opinion is important for other people, whom they want to be like.
During a pandemic, influencers and their content become even more important than ever. People are more likely to trust influencers and opinion-makers than ordinary ads. Being or becoming an influencer first of all means being creative, organized, and always on top of the field you speak about. Find your niche, deepen your knowledge and skills, create a unique bond of trust with your audience. These will guarantee you a loyal fan base, always keen to listen to your opinion and recommendations.
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